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Jelmar says EPA Safer Choice formulation delivers cleaning efficacy with sensory reinforcement.
November 9, 2022
By: Christine Esposito
Editor-in-Chief
Jelmar, LLC has added a new lavender scent for its CLR Brilliant Bath product. “Universally, efficacy ranks top of the charts in how we choose our cleaning products. But the feeling and experience of what clean means differs from one person to the next, especially when it comes to fragrance,” said Alison Gutterman, CEO and president of Jelmar, which is based in Chicago. The new lavender SKU evokes a sense of calm with its cleaning power, according to the brand. The multipurpo...
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